SWYX

Design of a unified business communication system that adapts to the user’s daily work routine.

Telephony, voice mail, instant messaging, video- or teleconferences – these are the communication channels of our daily work routine.

People on the go are using multiple devices to communicate: mobile phones, tablets or desktop softphones (PC or Mac).

Developing and designing an IP communication solution that is easily accessible, available everywhere, and offers a perfect usability across all mobile and desktop platforms was one of the biggest challenges.

Our in-depth user research revealed an important challenge: despite all the new functionalities, the user still wants the level of complexity to be low.
People don’t have time to study complicated manuals – they want simple, self-explanatory yet effcient solutions.

Getting to know all user needs, finding out what has and hasn’t worked in the past and what hasn’t and defining personas helped to identify what really matters to the user in order to set priorities. This approach guaranteed development of a strong overall User Experience strategy that was clearly grounded in user-needs.

The result is the new Swyx product family. A native software and true multi-platform solution that works with all devices. The sophisticated interface is easy to navigate, can be handled intuitively and focuses on simple interactions and powerful features providing a most satisfying user experience.